Sarah Madden Armstrong was raised in Birmingham, Michigan with two younger brothers, and happily married parents (for over fifty years and still going strong).

Sarah attended Georgetown University, as a scholarship athlete, earning a Bachelor of Science degree from the School of Business Administration with a major in Marketing. She was a four-year starter on the Georgetown University Volleyball Team.

Sarah began her career with Leo Burnett in Media. In 1997, she joined The Coca-Cola Company in Worldwide Media. In 2006, Sarah led the company’s global approach to Agency Management. Her work has been recognized as industry leading around the world, resulting in Sarah being named in 2009 as one of Ad Age’s "Women to Watch" and her inclusion in Ad Age's Book of Tens "Top Ten Who Made Their Mark." In 2017, Sarah joined McKinsey & Company, a leading global management consulting firm, as a Partner to advise clients around the world on agency management and marketing operations. In 2020, Sarah joined Google to lead Global Marketing Operations.

Sarah has a wanderlust for travel and has been fortunate to travel to 47 out of 50 states and 55+ countries so far. When she is not traveling, she is involved with Jack & Jill Late Stage Cancer Foundation and, over the years, has been involved with Georgetown Alumni Admissions Program and Trinity Table Soup Kitchen.

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Sarah is also author of The Juggling Act (which she self-published in 2024 through her publishing company Life Journey Experiences). Sarah wants to help the next generation of working parents figure out how to manage the juggling act on a day-to-day basis and live life to the fullest.

Sarah loves spending time with her daughter, Grace...whether it is exploring a new city...listening to Grace’s favorite playlist on the way to school...hitting balls at the driving range...watching a good movie...making and delivering "mudballs" during the holidays...or entertaining friends...always enjoying the special moments together.